By Trent Nate “Transforming Behaviors in the Trenches”
Too many businesses view customer service as an expense, rather than a driver of revenue. The better way to think about it is that as your customer service improves, so likewise does retention and opportunities for additional sales. The ability to improve the customer service in an organization can have a dramatic impact on your bottom line. Thinking about customer service as an asset will help you adjust your strategy. As your strategy changes so will your tactics and how you measure and view what is important in those interactions. It is not always about the sales!
